GENIFER M, a premier line of luxury cannabis-inspired jewelry based in Scottsdale, Arizona, has announced it is changing its name to High Point Jewelry.

Glenn Murray, co-founder of GENIFER M, said the name change parallels the evolution of the cannabis industry.

“As perceptions towards cannabis change, we wanted to change,” Murray said. “We became High Point Jewelry to reach a wider range of people. We still have the jewelry we’re famous for, and we’re adding exciting new collections.”

High Point Jewelry represents the new cannabis lifestyle. It’s for individuals that appreciate the finer things in life, are adventurous, have a love for life, a sense of style, and a zestful nature.

High Point Jewelry is deeply rooted in the cannabis movement. Company leaders have been instrumental in shaping the industry. Their collective history includes operating extraction and manufacturing facilities, owning a popular dispensary, creating a leading brand of THC and CBD products, working with influential trade associations, and advising politicians on crafting fair and equitable cannabis legislation.

“We are probably the only company that has equal parts of jewelry and cannabis in our DNA,” Murray said.

Photo: High Point Jewelry