EWING, N.J.–(BUSINESS WIRE)–Your favorite gummy vitamin brand is proud to introduce vitafusion™ GOODNESS™, a delicious new line of supplements that gives consumers a healthy and environmentally conscious way to “vitamin better.”

Now, wellness-minded consumers can care for themselves and the planet, as vitafusion™ GOODNESS™ is the only gummy vitamin brand to deliver proven absorption for vitamins C, D3 and B12 in products that contain those nutrients and are made with renewable energy, as well as smart recyclable packaging.

“Our vitafusion™ GOODNESS™ line builds on existing vitafusion™ brand success by offering an innovative product that meets two key values for our consumers: a healthy lifestyle and respect for the environment. Or what we like to say, ‘Good for You. Good for the Earth,’” shares Michael Vercelletto, Marketing Director for vitafusion^TM.

Select vitafusion™ GOODNESS™ products are certified USDA Organic, non-GMO Project Verified, and certified vegetarian by the American Vegetarian Association.^† vitafusion™ GOODNESS™ supplements are free from artificial flavors, synthetic (FD&C) dyes, artificial sweeteners, and high-fructose corn syrup. vitafusion™ GOODNESS™ is also gluten-free and dairy-free.

There’s a supplement in the vitafusion^TM GOODNESS ^TM line for just about every body’s needs. Check out these nine great-tasting, good-for-you gummies: Organic Women’s Multi, Organic Men’s Multi, Organic Kids Best Multi, Organic B-12, Organic Vitamin D3, Magnesium, Melatonin, Vitamin C, and CBD Full Spectrum Hemp Extract.

Because the environment matters to our customers, all vitafusion™ GOODNESS™ products use a shrink label with deseaming technology, making the packaging recycle-friendly. In addition, vitafusion™ GOODNESS™ supplements offset all of the electricity used to make the product with certified renewable energy, a source of clean electricity that emits no greenhouse gases or air pollutants.

vitafusion™ backs the commitment to a greener planet with more than just environmentally conscious packaging and renewable energy. As a partner of the Fruit Tree Foundation, vitafusion^TM GOODNESS™ is committed to planting 200,000 fruit trees by the end of 2020 in communities in need. These plantings will provide 33 million pounds of oxygen, produce 28 million pieces of fresh fruit, and eliminate 40 million pounds of carbon dioxide from the air.

“We’re pleased to offer our delicious new vitafusion™ GOODNESS™ line of vitamin supplements to health wellness-focused consumers looking to take a more mindful approach to their nutrition and overall wellness plans,” adds Vercelletto.

Look for new vitafusion™ GOODNESS™ at Natural Food and Vitamin Retailers!

The new vitafusion™ GOODNESS™ line will be displayed during Expo West 2020 at the Anaheim Convention Center booth #4387, from March 3 – 7, 2020.

† USDA Organic and Non-GMO Project Verified includes Organic Women’s, Organic Men’s, Organic Kids, Organic Vitamin B12 and Organic Vitamin D3. Certified vegetarian excludes Melatonin.

About vitafusion™

vitafusion™, America’s #1 Gummy Vitamin Brand, is the only gummy vitamin brand with a fusion of natural fruit flavors, ChefsBest® award winning taste¹ on select products, and with proven absorption for vitamins C & D3 in products that contain those nutrients. We deliver the best vitamin experience – easy, tasty, and a joyful part of the day. vitafusion™ is a better way to vitamin. For over 12 years, vitafusion™ has been supporting a happy and healthy lifestyle with our gummy vitamins and supplements. With more than 30 types of gummy vitamins available, vitafusion™ has been revolutionizing the dietary supplement industry with two simple words: “Vitamin Better.”

¹ The ChefsBest® Excellence Award is awarded to brands that surpass quality standards established by independent professional chefs.

About Church & Dwight Co., Inc.

With a rich heritage of commitment to people and the planet for over 150 years, Church & Dwight Co., Inc. is committed to conducting our operations in a sustainable and environmentally responsible manner using recycled materials in our cartons. We are continually assessing the impacts of our operations on the environment while developing, manufacturing and marketing a broad range of consumer household, personal care and specialty products with sustainability efforts incorporated into our new product innovation including Arm & Hammer™, Trojan™, OxiClean™, waterpik™, Anusol™, Viviscal™, Toppik™, Batiste™, Replens™, RepHresh™, First Response™ and Pre-Seed™.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.