Beyond being the first black-owned cannabis dispensary in Portland, OR – co-owners, KC and Nicole, are also running the Green Hop Academy where they are teaching and educating their community (unapologetically black) on ways to run a business in the cannabis trade. Through this program, they are disrupting the notion of gentrification with a new term. Coined by rapper Roxanne Shante, “reintrification” celebrates individuals who are returning to a community that once pushed them out to make positive change. In the video, you’ll hear from Green Hop’s co-owners and students and how the Academy has made a positive impact in their lives.

Video courtesy of Story Arc, a Portland-based cinematic journalism workshop sponsored by the University of Oregon School of Journalism and Communication and the Agora Journalism Center.