Cannabis brand Sunday Goods has announced a new donation campaign.

Each Sunday, the brand will donate 5% of Sunday proceeds from their newly opened Phoenix, Arizona dispensary to a cannabis focused non-profit, rotating quarterly.

In Q3 2020 they have partnered with the Last Prisoner Project, a non-profit organization that focuses on criminal justice reform initiatives related to cannabis crimes.

Michael Wang, Sunday Goods CEO, says that the brand is “excited to be taking their first steps towards justice and equality, and are committed to making a change within the cannabis community” referencing the racial injustice that is still prevalent within the cannabis industry.

Photo: Sunday Goods AZ