Feb. 21—Albuquerque-based Everest Cannabis will plans to open its first Santa Fe pot shop the weekend of March 4 in the heart of the national retailer shopping district at Cerrillos Road and Zafarano Drive.

Everest was founded in 2016 and has eight marijuana shops in Albuquerque, Los Lunas, Las Cruces and upcoming in Santa Fe at 3963 Cerrillos Road, Suite B.

“This location we have been working on since 2019,” said Jefferson King, marketing director of Everest Cannabis, “With the new demographic of recreational cannabis, we want to be right out in the open.”

Everest took until now to open because of permitting, labor shortages and the legalization of recreational marijuana, which brought with it new regulations, King said.

Everest has its own line of flower, edibles, concentrates, cartridges and pre-rolled joints, as well as products from other New Mexico cannabis manufacturers.

Everest Cannabis grows its own marijuana, the maximum allowed by the state, in Albuquerque and east of the Sandia Mountains, King said.


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