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ANN ARBOR, MI — A new retailer serving recreational and medicinal marijuana is open near the University of Michigan.

High Profile, 617 Packard St. in Ann Arbor, is hosting a grand opening Saturday from 10 a.m. to 9 p.m. Saturday, March 14, with a variety of specials and giveaways.

Brothers and UM alumni Ankur and Vishal Rungta, and their friend, Joel Ruggiero, started the umbrella company C3 Industries in 2016 to produce marijuana in its 35,000-square-foot production facilities in Oregon and Webberville, Michigan.

“We’re a bunch of people that are pretty passionate about cannabis,” Ankur Rungta said. “It’s not like we came in for a financial opportunity. We’re all about the manufacturing level and producing high quality products.”

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Customers will check in at the front desk and enter through a hallway, wrapped in a floral mural mixed with cannabis flower by Ouizi, that will take them to a retail shop separating the medical and recreational inventory.

“We’ve got lots of flower, something like 25 varieties of flower,” Rungta said. “Our pricing is lower than most of our adult-use competitors. We’re trying to do that on purpose right now. We think, frankly, their prices got high for consumers. Some of that is because the market is so new. There’s not enough supply right now.”

High Profile will sell eighths for between $55 and $60, he said. The shop sources 25% of its own product and 75% from third parties.

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“We’re definitely not trying to only offer our products because consumers want a variety. The nice thing for us with our product is, I can sell it at an extremely reasonable price here. We’re hoping consumers start to become familiar with us,” Rungta said.

The Ann Arbor shop is C3 Industries’ second retail location. The company first opened a shop in Detroit at 20327 Groesbeck Highway, and two more are underway in Grant and Buchanan, Michigan.

“My whole adult life, I’ve used cannabis. I think it’s not been regulated properly historically so I’ve always been supportive of it coming into a licensed environment,” Rungta said. “I think customers really want to deal with people that really care about this that know about it. I don’t think they want to walk into places where it’s all about money and transactions. Our company is based here, this is home for us.”

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