EAST LANSING – According to Anderson Economic Group’s monthly AndCan®Index, demand for legal cannabis products in the United States continued to climb in February 2020. AEG’s experts produce this monthly measurement by closely following 50-state trends for both the recreational and medicinal marijuana markets. Monthly calculations are based on benchmarks developed when AEG first began assessing the market in 2015.

While the 2019 legal cannabis market showed steady growth through July, late summer numbers softened just slightly before demand continued to increase through the fall and winter. Those increases led to a strong start for 2020, with trends through February indicating 16.2% year-over-year growth.

Kenan Cosguner, Anderson Economic Group’s lead analyst for this market, is confident that the upward trend will continue in the long term. However, “the COVID-19 outbreak will have a negative impact on the market over the next several months,” says Cosguner.

Cosguner, who oversees the AndCan®Index for Anderson Economic Group, is available for comment and further analysis by contacting AEG at 517.333.6984

Reported Growth: AEG sees U.S. demand for legal cannabis products grow in October after remaining flat in both August and September. Analysts expect this trend to continue.

About the AndCan Index

Launched in June 2017, the AndCan®Index reflects observed demand from U.S. states that have legalized cannabis, and estimates latent demand in states where data on observed demand are unavailable. The National Association of Business Economists recently recognized the superior quality of this work by awarding Patrick L. Anderson a 2019 “Best Contributed Paper” award for the manuscript “Blue Smoke and Seers: Measuring Latent Demand for Cannabis Products in a Partially Criminalized Market.” This paper, now available online in the journal Business Economics, documents the methodology and challenges faced in development of the AndCan®Index.


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