The Art of Marketing a Cannabis Product with Cannabis Branding Expert Matthew J Cote

In this episode Brandon interviews Matthew J Cote, cannabis branding expert and founder of TechnoVerde. Matt has built visionary brand strategy campaigns for Bhang Chocolates, Auntie Dolores, Vapir Vaporizers, and Steep Hill Labs. Brandon and Matt discuss a wide range of topics, including how packaging can tell a brand’s story, the rise of social media in cannabis, and his personal experience pitching his parents on the benefits of cannabis.

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